Morlife enjoys sweet success in the Middle East

Dark-chocolatey goodness produced by Gold Coast company Morlife is tantalising tastebuds and delivering nutritional goodness to consumers across the Middle East through an export agreement with Life Pharmacy.

Morlife picked up the deal as a result of their participation in the 2019 Arab Health trade show, supported by Trade and Investment Queensland’s Middle East team.

Morlife co-owner Cheryl Stewart said an introduction at the trade show laid the foundations for the deal.

‘One of the Trade and Investment Queensland Middle East team suggested that we go together and introduce ourselves to the Life Pharmacy buyers at the show,’ she said.

‘It was really fantastic to have a government rep with me for that introduction. It gave me a lot of credibility, far more than I would have had as a private company on my own.’

Dark Chocolate Goji Berries, Dark Chocolate Inca Berries, Dark Chocolate Coated Ginger and Dark Chocolate 5 Berry Mix are now found in 175 Life Pharmacy stores across the Middle East.

Based at Arundel, Morlife operates a 7,000 square metre production facility, employs more than 60 people, and exports its products to more than 20 countries.