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Queensland's reputation for premium produce shone bright in Tokyo as more than 150 Japanese buyers and investors attended a reception facilitated by Trade and Investment Queensland (TIQ).
The event showcased Queensland's exceptional agriculture, health, wellness, and beverage offerings, further strengthening trade ties between Japan and Queensland. It's all part of a week-long trade mission to Japan and South Korea.
A showcase of Queensland excellence
A highlight of the Japanese leg was the Taste of Queensland lunch, hosted by Queensland’s Minister for Finance, Trade, Employment, and Training Ros Bates where top Japanese business leaders from sectors including agribusiness, retail and resources got a first-hand taste of Queensland’s world-class products.
Taste of Queensland is Trade and Investment Queensland’s (TIQ) signature food and agriculture trade initiative.
This initiative connects international buyers, importers and distributors with Queensland's premium food, beverage, and agribusiness exporters.
Minister Bates highlighted the enduring friendship and robust trade relationship between Queensland and Japan, emphasising emerging opportunities across a range of industries.
“It’s great to see that Japan appreciates Queensland’s high-quality produce, beverages and our health and wellness products, The Japanese really value our beef and know that our state is Australia’s beef capital. Meat products are Nissin’s area of expertise, so it has been great to spend time understanding the market in Tokyo’s premier delicatessen with some of their buyers.”
- Minister for Finance, Trade, Employment, and Training, Ros Bates
Queensland’s finest at Tokyo’s premier retailers
Following the lunch, Queensland exporters took centre stage at Tokyo’s renowned Nissin World Delicatessen, a food retailer with a century-long history of supporting high-quality products.
The delegation also includes a visit to Meidi-ya, a nationwide retail chain and exclusive importer of Queensland’s Capilano Honey.
Japan: A key export market for Queensland
Japan is Queensland’s second-largest export destination, with $16.9 billion in exports in the year to September 2024. The trade relationship is primarily fueled by coal, LNG, and beef, yet there’s growing interest in expanding exports across other sectors, including food and beverages.
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About Trade and Investment Queensland
Trade and Investment Queensland is the Queensland Government’s dedicated global business agency with representation in 16 countries, across 21 locations, with 12 Trade and Investment Commissioners covering seven regions around the world. TIQ helps Queensland companies access international markets and facilitates foreign investments in the state. Contact us.