Sports Tech in the era of Brisbane 2032 Olympic and Paralympic Games

Data analytics are at the core of many of today’s businesses, and Queensland company Smartabase, has successfully designed technology to drive and optimise human performance.

Data analytics are at the core of many of today’s businesses, and Queensland company Smartabase, has successfully designed technology to drive and optimise human performance.

Sports technology development has been accelerating recently, becoming frequently more sophisticated. With a decade between now and Brisbane 2032, we can expect this sector to heat up in Queensland even more.

Creating the Smartabase Human Performance Platform originally used to monitor and manage data for leading athletes, it also acts as a medical record system to help track physical development.

As a benchmark analytics platform, Smartabase configures human performance, aggregates health data, and delivers valuable insights into development and overall physical capabilities.

The software has found applications and scope that fits with other human performance sectors and the platform is now also used in the areas of the military, performing arts and more.

Smartabase acts as a central collection space to store all athletic data from fitness trackers, wearables, strength and conditioning platforms, and more.

The software can be tailored to suit a specific activity and complete informed risk assessments that combine the full spectrum of data and produce automatic reporting for coaches or managers.

In Australia, Smartabase has worked with the Australian Institute of Sport, Australian rules and rugby league football clubs, and the Queensland Ballet.

As grant recipients of Trade and Investment Queensland’s (TIQ) first round of Go Global Export Program in 2020, the company used funding to achieve required certifications for use at the Tokyo Olympics.

CEO/Founder of Smartabase, Dr Markus Deutsch said: “Cybersecurity certification is becoming almost mandatory for software companies to do business on the world stage, yet for small companies it is often difficult to afford.

“Trade and Investment Queensland’s (TIQ) Go Global grant assisted us in successfully obtaining our ISO27001 and 27701 certifications, which in turn flowed on to our recent SOC2 certification. In addition to the grant, TIQ continues to provide regular valuable assistance to us with our penetration of new overseas markets including Japan, USA and the UK.”

Globally, Smartabase have worked with the US Air Force, UFC Performance Institute, US Ski & Snowboard, North America’s National Basketball Association, National Football League, US Major League Baseball, National Hockey League, and a number of college sports programs.

During COVID-19 the tech was adapted and used in illness surveillance programs, most notably in 2020 to maintain the ‘NBA Bubble’ at Disney World in Orlando, Florida.

More frequently national sporting federations are incorporating Smartabase into their training and development programs.

The role that technology plays in the areas of human performance, especially sports, is becoming increasingly more sophisticated.

Smartabase is the perfect example of the agile and fresh innovation that Queensland businesses are producing with much global success.

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